Brick American Eatery

restaurant review

The Final Word on Brick.  

We  aggregate all relevant reviews, both  professional and consumer, to come up with the final word on a restaurant. We pour through the restaurant reviews to come up with a preliminary rating. Armed with that knowledge, we  send out our own elite squad of  professional reviewers to verify the findings.  By that point, we have all the information we need to edit out all the PR reviews which show up on blogs, comments, and the review sites (including Yelp) . We then take all those reviews and squeeze it into a 5 star rating, which you see to the right. We also give you the overview of our research, which is listed in the three boxes below.

Eaters Say No Go.

People who have eaten at this restaurant don’t think much of this beer and burger joint. Big negatives are the cheapo Groupon deals that seem to force the kitchen to cut corners whenever possible. The lack of coherent management is a big negative (one of the young owners seems to have more interest in picking up women then helping his servers pick up checks). Food quality is reported to be mediocre at best. A tiny fraction of diners thought the food was above average.

Sources: Yelp, Groupon, Urbanspoon, Foobooz, Zagat, and Google Places 

 

 Restaurant Critics Hate It.

It’s telling when none of the usual suspects review a restaurant after a year. Most bloggers seem to be terrififed of writing negative reviews, and the silence from the blogosphere is deafening.  Only one brave blogger was found to say anything about the restaurant, and even that one stated they would only return with a groupon discount.  The only professional critic bothering to review this joint was Brian Freedman of Philly Weekly. “ a series of vaguely depressing missteps” and “the food really burrowed into my soul and elicited a deep, break-up-style depression” were two of the most telling quotes. 

 

 

We agree with the haters.

Our two meals at Brick American Eatery were mediocre, with dishes spanning the range of awful (Fish and Chips)  to just plain boring (Lamb Burger).

For us, the lack of professionalism shown by the management is what puts Brick at the bottom of the bucket. We watched as one of the owners nearly missed running over  a pedestrian while driving. While the owner  berated and threatened the poor guy, other members of the owner’s family streamed out of the restaurant and also began to threaten him, too. The kicker? The owner from Brick was driving his car in the bike lane.  The final word? Eating a brick has never been more unpleasant.

 

Brick American Eatery on Urbanspoon

#McFail

After having some success with their Twitter hashtag campaign #MeetTheFarmers (which promoted the supposedly good ingredients that McDonald’s uses and the farmers that produce them), the wise social media sages at Mickey D’s thought it would be a bright idea to introduce a new hashtag, #McDStories, so Tweeters could tell their stories about how much they love McDonald’s!

As someone who has actually used Twitter (unlike, apparently,  McDonald’s social media director, Rick Wion), on the other hand, a tweet such as “ate a big mac, sick all afternoon #McDStories” popped into my head almost immediately, without even taking the time to be clever.

How about “My 4 year old weighs 100lbs” or “”Watching a classmate projectile vomit his food all over the restaurant during a 6th grade trip,” or “Fingernail in my BigMac.” (Ok, I made up that first one, but the other two are actual tweets in response to this campaign.)

Though McDonald’s is claiming that only 2% of the tweet responses were negative, they also said that they knew of their mistake within the first hour of the campaign and are no longer promoting it. Twitter users, of course, have moved on to #McFail to keep things going.

 

Fee Fi FooBooz

I am going out onto a limb and be the first one to say it in print: FooBooz is dead and gone. It’s not a long limb to climb out on, though. Yesterday’s unveiling –after months of  speculation– of the Philadelphia edition of Eater pretty much puts the nails in the coffin. This after a year of Philly-style hate built up against FB and its  fryboy editor Jason Sheehan.

Everything went wrong Philly Mag bought FooBooz from Art Echells.  His laizze faire  attitude, gigantic readership, and insider track with all the major PR firms in the city meant that it was the place to get the buzz about Philly food and booze scene.  There was plenty of criticism that he was a flunky for the 1%ers in the city, but in the end everyone loved Art. After all,  he was just a regular Philly guy who loves hockey and  managed to be at the right place at the right time.

Philly Mag, on the other hand, is just another big-money institution. Rather than hiring local talent to run the blog, they hired an outsider from Seattle. From the very beginning he was doomed.  In one of his first pieces, he called Moma’s  ”a sad looking vegetarian restaurant doing no trade” and then turned around and praised Village Whiskey to high heaven.  It’s well known that  both restaurants are top of their game (burger and falafel, respectively).  Many folks found it was interesting that he only praised the one with a high-powered PR firm.

Jason may be a great guy, but his writing  seems to be out of step with Philly. His writing often comes off a touch too belligerent  and condescending. Compare that to the new editor of Eater, Collin Flatt. A longtime favorite who has run Phoodie and NBC’s TheFeast Philadelphia, Collin  is a smartass local boy who has more connections than a heroin addict.  With Eater’s credo of take-no-bullshit and Collin’s insider knowledge of the scene in Philly, it’s only a matter of time before FooBooz is turned into a giant billboard for Cook. Wait, it already is.

Ermitage du Pic St.-Loup 2005, Coteaux du Languedoc

Step 1: Fry up some good bacon. Step 2: Grill up a burger and a sliced onion. Step 3: Open this wine and guzzle alongside dinner. C’est magnifique.