After having some success with their Twitter hashtag campaign #MeetTheFarmers (which promoted the supposedly good ingredients that McDonald’s uses and the farmers that produce them), the wise social media sages at Mickey D’s thought it would be a bright idea to introduce a new hashtag, #McDStories, so Tweeters could tell their stories about how much they love McDonald’s!
As someone who has actually used Twitter (unlike, apparently, McDonald’s social media director, Rick Wion), on the other hand, a tweet such as “ate a big mac, sick all afternoon #McDStories” popped into my head almost immediately, without even taking the time to be clever.
How about “My 4 year old weighs 100lbs” or “”Watching a classmate projectile vomit his food all over the restaurant during a 6th grade trip,” or “Fingernail in my BigMac.” (Ok, I made up that first one, but the other two are actual tweets in response to this campaign.)
Though McDonald’s is claiming that only 2% of the tweet responses were negative, they also said that they knew of their mistake within the first hour of the campaign and are no longer promoting it. Twitter users, of course, have moved on to #McFail to keep things going.